The "Jet Lounge" series kicks off every Wednesday at House of Blues. The event is meant to mimic some of the organized hip-hop showcases in New York that helped break Curren$y. He wants to bring that level of exposure to New Orleans artists.
"This is how it's supposed to be," he says. "We will have shown a group of people that think like us, at home, in this city, that they're going to be able to pull it off. Because it looks weird — I left No Limit, I left Cash Money. To lose everything, then get it back. That means whatever you want to do you can probably pull it off because I just did the crazy shit. If all you talking about is doing this, go do it. Because I just, like, did it the worst way. ...
"I could be telling you, 'You don't have to play this game. Don't drink the Kool-Aid. It don't have to be like that.' But if I'm not proving that, I'm standing against that and I'm living just as well as the people who are playing the bullshit game, then I'm just an empty wagon. I got to prove it."
Current Jet Life artists include Young Roddy, Trademark da Skydiver, Street Wiz, Smoke DZA, Mikey Rocks (of The Cool Kids), Nesby Phips, Corner Boy P, and the former No Limit star and velvet baritone Fiend.