In November 2011, Malcolm “Mac Miller” McCormick released his debut album Blue Slide Park at No. 1 on the Billboard 200 album chart becoming the first artist to independently release a debut album to the top of the chart since 1995. The Pittsburgh-native also broke on to the Billboard Top 100 singles chart when “Smile Back” peaked at No. 55. Last year, Miller supported fellow Pittsburgh rapper Wiz Khalifa on the Campus Consciousness Tour.
Miller, who turned 20 years-old last week, uses a unique business model for building his fan base. Instead of using the powerhouse of a more traditional label, Miller signed to independent label Rostrum Records and uses social media to directly reach his core fans that range between middle school and college. The social media mogul has released a new song for every 100,000 Twitter followers, a number which now surpasses 1.67 million fans and has had more than 44 million views for his viral song “Donald Trump.”