Fusicologist on April 21, 2016with 0 comments
BEATPORT, the global pulse of electronic music and culture, and SCRATCH DJ ACADEMY, the world’s leading DJ and music production learning center, have joined forces to offer a unique package of multi-format music resources and instruction to aspiring DJs and producers.
With this partnership, BEATPORT becomes
In addition, Scratch DJ Academy will produce a weekly livestreaming video series through BEATPORT’s video platform, along with providing video-on-demand content each month, all of which will be featured on a custom Scratch DJ Academy branded channel.
Together, BEATPORT and Scratch DJ Academy are removing the barriers of cost and confusion that often discourage newcomers from learning the basics of DJing and music production.
The popularity of electronic music is exploding, with the IMS Business Report estimating the industry has grown from $4.5 billion in 2012 to $6.9 billion in 2014. With this has come a surge of interest and activity in the DJ craft. According to the 2015 NAMM Global Report, sales of digital DJ controllers have skyrocketed by over 240% since 2010, and DJ hardware manufacturers estimate the potential worldwide market of aspirational DJs is as high as 30 million.