Focused on sustainable climate legislation, voter mobilization, and creating a solid student voting bloc, The Clean Energy Tour, and it’s main partners; The California Student Sustainability Coalition (CSSC), Communities United Coalition, 350.org, Communitree, Rootz Media, The Greenlining Institute, Rainforest Action Network, Fusicology.com, and the Natural Resource Defense Council, has mobilized a movement to change the future of California and the planet. By providing a powerful union of arts, activism, and education, the tour has organized and empowered over 60,000 youth and students, alongside diverse communities, to “be the change” needed for social, environmental, and economic justice.
History shows that music, arts and culture have made a quantifiable difference in shifting public opinion for specific political outcomes and ultimately, building social movements with a lasting impact. Together with hip hop music celebrities like The Legendary DJ Pete Rock, CL Smooth, and DJ Muggs of Cypress Hill as well as artists rooted in their local communities like Mike de la Rocha, FREEDOM from Haiti, Erik Rico, and Christen Lien, The Clean Energy Tour has proven this age-old tactic to build unity through the common language of the arts to speak truth to power. The Clean Energy Tour campaign utilized all of the traditional organizing methods, coupled with earned media campaigns, student lead viral videos, pledge to vote widgets/apps, leadership trainings, high profile press conferences, 6 musical concerts at UC, CSU, and CCC campus’, and empowerment tool-kits for mobilizing voters. As citizens in a divided political atmosphere, unlikely heroes have come to together to reclaim the future of our voice, our vote and our state!