Fusicology on May 14, 2008with 2 comments
Detroit MC, Invincible, talks with Fusicology on her new album, “Shapeshifters,” dropping May 17, music today, and how she’s doing it without the majors…
1. Tell us about the meaning, or your interpretation, behind the name of your new album, “Shapeshifters”? “
2. The first single was already released, yes? Why did you choose “Sledgehammer!” as the first single?
3. How will you be releasing this project? In what formats? Where? What is EMERGENCE Music?
INVINCIBLE: May 17th is the official release date through EMERGENCEmusic.net (CD, 12″ single, and digitally), as well as at my shows of course. One month later, (June 17th) it will be available through all digital download sites, and at stores through Fat Beats distribution.
4. Who did you produce this album with? Any special guests?
INVINCIBLE: The music production is handled mostly by Lab Techs and Waajeed. Black Milk, House Shoes, Belief, Apex, Knowledge, Djimon and Jayhask also contributed heavy hitting joints. Finale is on a couple tracks (including the upcoming docu-music-video bonus joint “Locusts”), my crew out of NY the ANOMOLIES, Wordsworth, Indeed, Tiombe Lockhart, Abeer, Buff1, SUN, and PL all blessed it too.
-5. What made you decided to release this project now? How long have you been working on it?
6. Where was the album recorded? And mastered?
INVINCIBLE: After the “War” LP, Waajeed encouraged me to get my own studio set up and that’s how I was finally able to record at home with no stress. I then mixed and arranged it with Belief (who also produced the track “Ransom Note”), and it was mastered by Dave Cooley (Triple P, The Shining, etc). Both Belief and Dave added so much sonically to the album, it really brought all the vocals and production to their fullest potential.
F: Some folks that really know what they’re doing. Amazing how much quality engineering changes the overall impact of a record.
Photo by Erik V. Stephens for Crush Media Group
-7. Do you think this project has strong influences and/or references to your current hometown of Detroit? Or is there another influence that kind of permeates the majority of this project?
8. Tell us more about your choice to release free downloads for given time-frames, and your reasons behind releasing the album in the format(s) and promotion methodologies that you have chosen?
9. Can you elaborate a bit on the video circulating now on YouTube that you shot for “Sledgehammer!”? Who/when/where/why?
Do you think video is important for music today? Why or why not?
10. You have several release parties scheduled in various cities for this month and next already (conveniently posted on Fusicology, of course;)… what are your plans for this Summer ’08? Anything in the works for people to watch out for?
Filed under Detroit, Hip Hop, Motown, Music, Soul ·
Tagged with Abeer, Al-Iquaa, album, AML, Ann Arbir, ANOMOLIES, Apex, Athletic Mic League, Belief, Black Milk, Bling47, Buff1, Carl Craig, Detroit, Detroit Summer, DJ Graffiti, Djimon, Emergence Music, Fat Beats, Finale, Hip Hop, House Shoes, independent, Invincible, Israel, Jayhask, Knowledge, Lab Techs, Locusts, Michigan, Mike Banks, Music, New York, Palestine, parables, PL, Platinum Pied Pipers, PPP, release, shapeshifters, sledgehammer, SUN, Talib Kweli, The Detroit Experiment, Underground Resistance, Waajeed, War, Wordsworth, youth